Sport sponsorship from perspective of great industrial companies’ managers

investigation of attitudes of managers in private companies towards sport sponsorship as an advertising tool

the purpose of this study was to investigate the attitudes of managers in private companies towards sport sponsorship as an advertising tool. the method of this study was descriptive and survey and it was practical. the statistical population of research included all chief managers (executive officers, financial officers or sales officers) of private large productive companies in esfahan that w...

Identifying and prioritizing barriers to sponsorship of private companies of sport of champions

The aim of this study was to identify and prioritize barriers to sponsorship of private sponsorship of sport of champions in Kerman province. The research method was survey and Based on applied objective. The statistical population included top managers of private firms in Kerman province (N =150) Which 108 companies were selected with simple random sampling. The required data were collected by...

Determination of Barriers to E-Commerce in Companies Producing Sports Equipment and Goods: the Perspective of Sport Managers in Iran

Today, e-commerce has become a top priority for organizations. By getting use of the Internet, organizations can significantly influence the attitudes of their customers and encourage them to benefit from the services provided by them. Consequently, organizations can affordably become a leader in the market, supply, delivery, and service. Furthermore, development of e-commerce in all existing...

Sponsorship ambushing in sport

Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed. Official sponsors receive little legal protection from ambush...

Sponsorship of Sport by Tobacco and Alcohol Companies: a Review of the Issues